Naming, Branding, and Designing a Social Enterprise
Naming, Branding, and Designing a Social Enterprise
Clients: Alight (formerly American Refugee Committee)
Prototyping Magic
Prototyping Magic
Context:
In the Democratic Republic of the Congo, one in five children don't reach their fifth birthday. The Eastern Congo Initiative approached the team to build a social enterprise that addresses the root causes of child mortality in a holistic, sustainable way.
The Collaboration:
The team ran community co-design sessions to envision the future of rural health services, access to clean water, and what people could realistically afford to pay for services, then named, designed the logo for, and built the operating model for a new social enterprise. The selected name, Asili, means "indigenous" or "natural," reflecting the community ownership at the heart of the project.
Five years after launch, Asili reached an average of 120,000 customers every day, cared for 10,919 patients across four health clinics, and sold 43 million liters of clean water through 28 retail water points.
Context:
In the Democratic Republic of the Congo, one in five children don't reach their fifth birthday. The Eastern Congo Initiative approached the team to build a social enterprise that addresses the root causes of child mortality in a holistic, sustainable way.
The Collaboration:
The team ran community co-design sessions to envision the future of rural health services, access to clean water, and what people could realistically afford to pay for services, then named, designed the logo for, and built the operating model for a new social enterprise. The selected name, Asili, means "indigenous" or "natural," reflecting the community ownership at the heart of the project.
Five years after launch, Asili reached an average of 120,000 customers every day, cared for 10,919 patients across four health clinics, and sold 43 million liters of clean water through 28 retail water points.
Context:
In the Democratic Republic of the Congo, one in five children don't reach their fifth birthday. The Eastern Congo Initiative approached the team to build a social enterprise that addresses the root causes of child mortality in a holistic, sustainable way.
The Collaboration:
The team ran community co-design sessions to envision the future of rural health services, access to clean water, and what people could realistically afford to pay for services, then named, designed the logo for, and built the operating model for a new social enterprise. The selected name, Asili, means "indigenous" or "natural," reflecting the community ownership at the heart of the project.
Five years after launch, Asili reached an average of 120,000 customers every day, cared for 10,919 patients across four health clinics, and sold 43 million liters of clean water through 28 retail water points.
Photos by Ideo